House of Copy was hired to perform an SEO and content strategy audit as well as optimize the site and provide guidance to writers.
TotalProSports.com is a massive sports news, image, video and humor site with a massive amount of content, not to mention users. Since the site was built on the WordPress platform, any technical SEO optimization tasks were performed using either plugins or by directly manipulating the code.
From a content strategy perspective, TotalProSports.com has literally hundreds of writings creating original content daily. House of Copy devised content and article creation strategies and instructions for those writers to help make every post be as search engine friendly as possible. These strategies included keyword inclusion, image optimization, article titling and showing writers the proper way to structure their content.