Social Media Marketing

Twitter, Facebook, LinkedIn, Google+, and those are just the big ones. How can you use them all to create loyal customers?

Everyday millions of people interact via social media. It’s the most powerful form of marketing there is. Whether someone is happy or unhappy with a product or service, they will be sure to mention it to their friends, families and whoever else might want to take notice. Social media is here to stay. It is the present and the future.

Consider these facts:

Facebook has over 800 million active users.
More people go to Facebook.com everyday than Google.com.
75 million people used Twitter in January 2010.
The Twitter app now comes standard on all new iPhones.
On average, there are 50 million “Tweets” per day.

That is the power of social media, and why you need to be involved in the world of your customers. Here is how House of Copy can help:

Determine which social media sites are best suited for your business
Develop profiles/pages for your business
Strategies to ensure customers and potential customers know there is always someone listening and responding
Guidance to help you cultivate “brand champions” and positive influencers via conversations

Despite what the media might say, social media is not the future of marketing, it is marketing NOW.

Imagine this scenario:

You sell maple syrup. The highest quality maple syrup in the country. You sell it from your brick and mortar storefront in Anytown, USA as well as your website: SweetMaple.com. You notice that you sell 50% more maple syrup online than through your storefront. So you decide to hire a designer, expert copywriter and SEO group (that would be us, House of Copy) to make the best it can be. But you leave out one important aspect of your marketing plan: Social Media.

So one day, someone cracks open a bottle of your delicious maple syrup, pours it on their pancakes, and eats it for breakfast. Two hours later they’re sick. Sick as a dog. So what do they do, this internet-savvy customer?

They broadcast it across Twitter and Facebook. They claim that your syrup made them ill. They say they will never buy from you again, but worst of all is that they tell others not to buy from you. Now even if only 2 of their Facebook friends and 5 of their Twitter followers take notice, that’s still 7 people.

You have lost 7 sets of eyeballs before they even had a chance to become potential customers.

Now, imagine if you could address that 1 person who became ill after trying your syrup. You could apologize to them, offer them a free case of syrup, a free tour of your syrup plant, anything. They’re thrilled and they tell all their fellow Facebok and Twitter followers about it. Who wouldn’t want to try your syrup now knowing that, worst case scenario, you will correct anything that goes wrong.

Ready to shake up the social media world? Contact us for a free quote or check out some of our clients, Blogging Services, Copywriting Services and other marketing services!

About Brian Thomas Clark

Brian has been an online marketer for 8 years. He is the co-owner and SEO Director of House of Copy. He is also the creator of Wine Welfare, a wine review blog.

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