Here’s the deal: Search engines love quality, relevant copywriting and content. That’s a given. But search engines also like fresh content. A well-written, engaging and regularly-updated blog can be the key to pushing your search traffic above the plateau.
But how in the world can you, a small business owner, be expected to update your blog once a week with well-written, engaging content, let alone every day?
That’s where House of Copy comes in.
House of Copy was created by professional writers and bloggers, so we know what it takes to create and maintain a compelling, interesting blog, no matter what product or service it’s touting. Check out one of our current clients, Wine Welfare to see our skills in action.
We utilize multiple blogging platforms that can be tailored to fit your site’s look perfectly, making the integration of your blog seamless. Our preferred platform is WordPress, simply because it offers the widest range of customizable features that can fit any business, but we have also worked with Drupal blogs, Blogger, Typepad and Tumblr.
We can handle every aspect of your blog, including:
- Implementation of various blog platforms into your website.
- Creation of compelling, SEO-focused content, updated regularly.
- Comment moderation to ensure your reputation is never sullied.
It’s true that the blogosphere grows more crowded daily, but when it comes to honing in on the customers you want, a blog is an efficient, easy and even fun way to maintain your relevancy and keep customers coming back to your site.