Forplay Catalog™, Retail & Fashion

Forplay Catalog™, a leading fashion designer, needed SEO copywriting, print copywriting and social media marketing. Proving that SEO doesn’t need to be driven by keyword stuffing, House of Copy provided Forplay Catalog™ with witty, tongue-in-cheek content for web and print.

Optimizing the site’s copy, meta data and product descriptions, House of Copy also provided a comprehensive strategy combining e-mail marketing, pay-per-click (PPC) ads and search engine optimized updates to the site for an increase in both sales and traffic. Forplay Catalog™ also needed engaging product descriptions that could double as search engine optimized content. The result? Detailed product descriptions carefully tailored to each and every product, and a boost in site traffic within weeks.