House of Copy - Los Angeles SEO & Copywriting

The Most Popular Holiday Toys Since 1981

Brian Thomas Clark — Fri, 23 Dec 2011 19:56:47 +0000

This infographic featuring the most popular holiday toys since 1981 is a wonderful trip down memory lane. Perhaps more so because I definitely fit the age demographic they are showcasing. However I really only counted 4 toys that I actually ever owned on this list. And I’m rather happy to see that I owned none of the top toys from 90s. I was 10 years old by then, so that was kid’s stuff.

Click through on this post to see the infographic, and let us know in the comments if you owned any of these toys as a child (or adult, I suppose).

Click the image to enlarge.

Hat tip to UltimateCoupons.com

2011 Sharing Trends From Add This

Brian Thomas Clark — Thu, 15 Dec 2011 23:34:44 +0000

Fascinating look at 2011 sharing trends from the ever popular widget/plugin/tool, AddThis. For those of you who don’t know it by it’s name, AddThis is the tool that creates all of the Facebook, Twitter, Google+, LinkedIn and other icons that appear at the end of posts on hundreds of thousands (probably millions) of sites. It’s an awesome tool to help you share content on your website. If you aren’t using AddThis, we highly recommend it.

Click through to the full post to see the infographic.

Click the image to enlarge.

Via AddThis.com

We’re Going Infographic Crazy! Google’s Collateral Damage

Brian Thomas Clark — Tue, 13 Dec 2011 23:51:10 +0000

A nifty infographic that describes how Google’s constant algorithm changes effect the world of search and the internet as a whole.

Click through to the full post to check out the infographic.

(Click image to enlarge)

Infographic by SEO Book

SEO Salaries – Top Cities, Jobs and Salary Ranges for SEO Professionals

Brian Thomas Clark — Tue, 29 Nov 2011 23:46:02 +0000

Interesting infographic on SEO salaries, job titles and top 20 cities for SEO jobs. While SEO job opportunities and salaries rise in the obvious “coastal” marketplaces, it’s good to see some midwest and southern markets included here such as Atlanta and Austin. This information can provide you and your business with a good barometer for a potential in-house SEO hire. Though it doesn’t break down exactly the responsibilities for each job title (since many of the responsibilities across each one often overlap) you can at least get a sense for how you want to position your new hire hunt online.

As an additional reference, we’ve listed the job titles below in order of what we believe to be level of expertise and responsibilities, thus compensation:

1. SEO/Search Marketing Director
2. SEO Manager
3. SEO Analyst/Specialist
4. Content/Keyword Strategist + Link Builder
5. Web/SEO Copywriter
6. Other

What do you think of these statistics? Are they inline with what you see in your region of the country? If you’re a small business owner, does this data make you want to hire an in-house SEO professional or outsource to an SEO agency?

Click through to the full post to check out the infographic.

(Click image to enlarge)

Hat tip: OnwardSearch.com

Black Friday and Cyber Monday Infographic

Brian Thomas Clark — Wed, 23 Nov 2011 17:43:14 +0000

(Click image to enlarge)

Search Engine Ranking Factors 2011

Brian Thomas Clark — Wed, 26 Oct 2011 19:03:09 +0000

Every year for the past six years (I think), SEOmoz has provided a thoroughly researched data set called “Search Engine Ranking Factors”. The data is gathered through their own research and through surveys from SEOs and others in the online advertising and search marketing fields.

It’s a fantastic resource for SEOs, data junkies, or simply for those interested in how or why search engines show the results they do. This research always provides solid, actionable data, which is hard to find these days, much less for free.

Anyways, the report is released around June of each year, so I’m a tad late with talking about it. Still, the information it contains should be referred to again and again, so I don’t feel so bad.

Enjoy!

SEOmoz’s Search Engine Ranking Factors 2011

Where Does Google Make It’s Money?

Brian Thomas Clark — Mon, 08 Aug 2011 19:03:43 +0000

“Insurance” was a no-brainer to us, but “cord blood”? Remind me never to take on a client focusing on that term.

via WordStream.com

Infographic: The Web & Business Tools Startups Use

Brian Thomas Clark — Tue, 26 Jul 2011 20:01:44 +0000

Hat tip to Mashable

Design Your Blog Like An SEO Boss

Brian Thomas Clark — Thu, 14 Jul 2011 01:00:11 +0000

Hat Tip, Cyrus Shephard at SEOMoz

Weekly SEO/Copywriting Links

Brian Thomas Clark — Fri, 04 Jun 2010 15:00:22 +0000

Pretty SEO-heavy this week, but that’s how we roll here at HOC:

SEO Site Audits: Getting Started – Helpful to know some of the processes we SEOs use to get started on your website. This is essentially the process we follow at House of Copy.
3 Search Types All SEOs Should Know – While this article is directed at SEOs, it is also helpful for business owners to know the different types of searches users make. This hearkens back to the search funnel in point #4 on our article about How to Create Title Tags That Increase Conversions.
How To Move Your Company’s Google Street View Image – Helpful for small businesses whose street view image seems to put them on the wrong side of the tracks.
The Hidden Risk of Trusting Link Building Networks – This is something we’ve discussed with a few of our clients in need of link-building. Beyond our own custom link-building techniques (which basically involve straight-up manual link-building labor) we’ve taken some other routes to build up a list of quality links. But we never never use brokers.
Say Your Final Prayers, Black Hat SEOs: Guest Post by Dr. Ken Evoy – A fantastic article on Traffick.com about Black Hat (Really Bad), Grey Hat (still pretty bad), White Hat (getting better) and Pure White Hat (awesome) SEOers. Definitely worth the read.